Slow to Adopt New Technology in Auto Sales?
“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”
-Stewart Brand, Writer
How we do business in this next 90 days is going to shape the future of our industry. If we can just accept this and adapt to it now, your store will be successful. Prior to the recent COVID-19 concerns, data had already proven that more dealers are taking advantage of online venues to procure pre-owned inventory, allowing them to save time and enlarge their search radius right from the computers in their showrooms. Now more than ever, leading dealers are placing an emphasis on digital tools and technological adaptation as the virus has highlighted the benefits to adapt to these powerful digital processes.
Unfortunately, the range of innovative products being offered in the automotive wholesale industry today can be intimidating, difficult to understand, and even frustrating, causing many dealers to lose ground by hesitating to adopt new digital technological solutions. Even if a dealer has an inhouse dedicated wholesale director, it’s difficult to keep up with the traffic caused by constant technology advancement, CR management, and multiple arbitration policies to name a few. “The trick is not to be left too far behind.”
AMP Remarketing reduces dealers risks when deploying digital wholesale measures by offering a cautious approach, blending traditional behavior and digital venues to succeed in wholesale management and the minimization of margin compression.
AMP introduces your vehicles to an entire spectrum of selling venues by utilizing multiple digital platforms, special “Event Sales,” as well as traditional in-lane representation at all the major auto auctions.
AMP Remarketing allows dealers wholesale diversity, allowing them to place unwanted trades and aging units in the proper markets with the proper audience to maximize their exposure and demand. Additionally, our “Turn to Earn” program helps dealers increase selling velocity while simultaneously improving their turn rate. This program allows dealers to fight margin compression and reduce floor plan costs.
